Best Local SEO strategies for 2020
In marketing,local SEO refers to optimizing a business’s online presence (primarily their website) and gaining a certain level of ‘local search’ visibility to generate deeper local trust and leads from a regional audience. Local SEO is aggressively different from both “niche” and “global” SEO,relying on geographic data more heavily when assisting in deciding on the most relevant and applicable keywords to target. If you looking a the top digital marketing in South Carolina,then call Serp Alliance.
In essence,local search engine optimization is now imperative for market survival and growth. If you want to be found by potential customers and succeed online,you ought to incorporate local SEO into your business strategy,and to help you; we’ve created an informative guide that explores the topic in greater detail.
5 Effective Local SEO strategies for 2020
- Optimize for Google My Business
Google My Business has emerged as the leading platform to connect local businesses with potential prospects and is an indispensable asset to a great Local SEO strategy. Google has taken upon itself to verify ownership and authenticity regarding business listings to give your website the credibility it deserves and assist you in meeting their standards.
Optimizing your Google local listing will provide long-term benefits for your business’ SEO. With more exposure,your business will more likely stand out from the pack,driving a steady stream of clients to your location and increasing consistent foot traffic through your doors. To optimize your Google listing,you will need to set up a Google My Business (GMB) account,which will provide you access to the tools you can leverage to make changes,such as address and contact information fixes,service area updates,special offers and coupons,and more.
After you have submitted all the required information about your business in your Google My Business dashboard,all your data will be added to your “public” business profile,which means that this information will appear in the Google Map’s Local Listings section,in the search results’ knowledge panel,and on local SERPs.
- Add Location Pages to Your Website
Does your business have more than one physical location? If you,professionals recommend that you should create location pages targeting groups of your customers based on geography. A location page lets people include the address,up to date store hours,contact information,exclusive descriptions of each store,and the latest offers,among other elements.
Further,it’s of paramount importance that you avoid repeated content across multiple location pages to avoid penalization. In case you own a business with just one location,make a locally descriptive ‘About Us’ page with a map and live customer reviews. Google loves business pages with interactive elements and will reward you for it by raising your site’s position on Local SERPs.
- Create Local Content
With new advancements in AI,NLP,in general,Google seems to be getting smarter,enabling content creators & marketers to improve what makes their content and articles stand out,which is â simply put â writing for users,not to search engines’ algorithms. And though writing about general topics and being able to appeal to a wide scope of users should still be an important goal for content creators,focusing on writing about local services,products & industry news is a good way to attract local audience essential for an online business to succeed in an increasingly localized and competitive market.
Local content allows you to share the things you have to offer with your potential customers locally,making it easier for them to connect with you and improve their overall experience with you and your brand.
- Mobile-Friendly Website
With mobile devices accounting for 52% of global internet traffic and 60% of Google searches,a mobile-friendly website is vital to a successful local business in the year 2020. Getting your website optimized for mobile,without being slow,less informative,or difficult to navigate is of the utmost importance,especially if your business entertains a lot of local traffic.
- Improve Your Internal Linking Structure
A solid internal linking structure maintains the flow between pages on your site,so your visitors are guided easily from one page to another. And as you step-up your local search engine marketing game,this process of linking your various pages to each other will gain even more relevance and importance. Think of your internal links as a ‘localization layer’ that connects to material found on other pages on your website.
Stay organized and don’t create a forced flow of traffic as this creates the impression of manipulation; instead,aims to provide all the necessary information to your users efficiently and beneficially.
Local SEO is crucial for a business’s online success in 2020. Often local businesses lack the resources and scale of their global competitors,but with effective local SEO strategies,they can maximize their potential to compete. By aligning with local trends by using the right local SEO strategies and tactics,you can outperform larger competitors in the long run.